So, you’ve seen “big marketing names” getting thousands of leads by using online challenges, and writing those annoying “How I got 10,000 subscribers” blog posts on social media…
Maybe you’ve tried similar method by yourself, figured out it wasn’t that easy, spent money on creating “ultra-effective” challenge everybody talks about, ended up with 4 leads and concluded that challenges suck for your business?
Well, that’s only partially true, and it’s time you know the truth.
There is good news, and bad news.
The good news is – challenges are an awesome marketing tool that work basically for any market and business (online or offline) on the planet.
The bad news is – you’ve been kept in the dark about HOW to do challenges effectively, so you can get those “10,000 subscribers in 3 days” and brag about it on social media.
Honestly, there is only one simple reason you haven’t been able to use challenges as a powerful marketing tool for growing your business – because you’ve never had a plan and a step-by-step blueprint of EXACTLY how to do it.
We’ll start with the…
Tip One – Don’t over complicate things. Pick just one simple topic for the challenge
For example a specific challenge could be:
“Get 100 New email Subscribers in the Next 7 days”
It has a clear benefit of 100 new email subscribers, with the time frame of the next 7 days. So you know exactly what to expect when joining this challenge.
I know that you want to help your audience solve ALL their pains and problems, however, if your big challenge idea doesn’t have EXACT benefits, you’ll get a lower response.
The first thing you need to think about, is how to focus on just one topic to give your audience a quick win.
If you’ll do that successfully in just the number of days your challenge lasts, they will trust you more when offering them a paid product or service.
If you don’t know what the best topic is, ask your audience by creating a simple survey. You’d be surprised what you think they want, and what they actually need from you.
Tip Two – You don’t have to enroll thousands of people in the challenge to make it work
Focus on engagement with your audience.
“Phill, I don’t have an audience or a list to start with! So a Challenge won’t work for me!!”
You only need a handful of super engaged people to create a successful challenge that provides you with great results.
I’d recommend using a basic website to organize your challenge, and deliver your content. To make your life easier use a landing page tool like – Thrive Landing Pages (my team and clients use it to build most of our challenges).
I’ve also seen successful email challenges where people only engage with their email subscribers by sending them daily emails.
The key to get any number of people super excited about your challenge, is to have them participate and collaborate in a central location. That’s why running a challenge with the help of a Facebook Group is the most popular option.
Tip Three – Have everything prepared before the challenge
This is very important. I’ve had clients just winging it before or even during the challenge. People get an idea for a challenge then simply start it, without having any materials prepared.
When I handled one of my first challenges, I realized I didn’t have a sales page ready for a final pitch. I didn’t have images ready to share in the group, nor did I have emails ready to engage with people immediately and channel them back into Facebook group.
I tried to dive in and create all this during the challenge only to end up being overwhelmed. When preparing for a challenge it’s like the sharpening of the axe story…
Before cutting down the tree spend the majority of your time sharpening the axe…
Spend more time on preparing everything you need for a challenge:
- First prepare daily content for your challenge.
- Second prepare daily emails
- Then prepare daily graphics for the challenge
- Think about what you can deliver to people right now on your social media to get them excited about the challenge
- Communicate with people daily BEFORE the challenge if you’re going to use Facebook.
- Have your final sales pitch/training ready before you ever start the challenge success
Tip Four – Announcing your challenge in other groups doesn’t always work
I’ve seen other people promoting challenges and teaching their students they should try to join as many Facebook groups as possible. Then, once you’ve spent enough time in other groups, you can invite those group members to join your challenge/ group.
But remember different niches/markets require different type of engagement.
Some of my clients wasted a lot of time trying to pre-engage people by posting valuable content in other groups to prepare for the moment when she’d share the invitation to her own group. There are groups that allow these type of promotions, however, it won’t always work for you.
This leads us to our next important tip…
Tip Five – Don’t be afraid of Facebook advertising, even if you’re on a tight budget
If you’re new to Facebook Ad’s there’s a few simple steps and different types of campaigns you can create to get people into your challenge.
I’ve seen lots of people who have just started using Facebook and seen great results instantly by following a few simple steps.
Bonus Facebook ads simplified tips:
– Create your ideal audience avatar, and define their interests
– Find those interests on Facebook by using Audience Insights (this will be your core part of finding people on Facebook)
– Start with a simple “engagement campaign” type
– Create ad text that briefly explains the main benefit of your challenge, plus what results people can get by joining
– When selecting images, try to avoid classic “stock photos” because people are immune to them (instead use tools like Canva, Stencil, Promo Republic to create your own images in a matter of minutes)
– Test only one interest per ad (meaning you’ll have to duplicate your ad sets and update interests)
– Run your initial ads (when testing different interests) for at least 24 – 48 hours to get any viable results.
Facebook ads for challenges deserve their own article, so stay tuned 😉 )
I’ll stop here for now.
Key point – don’t be afraid of Facebook ads! challenge success tips
Tip Six – Have daily assignments for your challenge.
Give your audience only one task a day! We talked about engagement being the core driver of challenges. To get people engaged on a daily basis, they need to have small daily challenges to complete.
All these small challenges need to be aligned with the final end goal.
For example, we have a challenge on how to get 100 email subscribers in just 7 days. On day one we get them to compile a list of email topics they could use.
The next day we get them to write content for just 5 topics. Little steps every day.
The best way to prepare daily assignments, is to break that big challenge idea into smaller “sub ideas” that need to be completed in order to get the end result.
Tip Seven – Be (publicly) excited about your challenge.
The Key to running a powerful Facebook Challenge is – your group needs to be full of energy, each and every day!
Be excited when it comes to preparing all your content BEFORE the challenge, because..
If you’re not excited about your challenge, and see it as a ton of work only, then how can you expect your members to engage and enjoy your challenge?
People will notice that you’re not present, and not responding with enthusiasm.
If you’re not on your top level, how can you expect your audience to interact with excitement and full engagement?
That’s one of the key reasons to have all the materials prepared before the challenge. That way you can fully focus on group engagement.
Tip Eight – Be present everyday. Two or three times a day.
You’re the authority! You’re the one pushing them to both answer and comment.
Make sure they understand that you’re there for them. This will boost your end results massively.
Yes, running a successful challenge (for the first time) is more work than having a simple lead magnet. And yes, it’ll take more of your time initially. However, you’ll see much better results in the end.
Check the slideshare presentation below for the short article version…
If I had to summarize my point of view on how to successfully scale your business online, it would be…
Always give before you get. Plus give the right thing, to the right audience, at the right time.
Easy, right ?
That’s why running a Group Challenge is almost an ideal strategy, whenever you want to start:
- growing your own business
- making (more) sales
- having a greater impact on your audience
- building a long lasting relationship with your future customers
To learn more on how to actually run a successful challenges following a proven step by step blueprint download my FREE “Ultimate Challenge Blueprint” below.
You’ll get everything you need to plan, and execute your next successful challenge.